Five Myths Of The Enterprise Startup

One of two things is going to happen in 2012: either the world is going to end as the Mayans predicted, or people are finally going to start to see enterprise software as cool (which I have long�predicted). �Now, most people will never think enterprise software is as sweet as I do;�I can live with that.� Services that help you access the world?s music or connect with your entire network of friends will always win the technology popularity contest. �But we do spend an awful lot of time talking about�coupons,�randomized video chat�(likely NSFW), and�virtual bars.� I mean, these are totally cool areas of innovation, but when compared to�$3.4B software acquisitions�and SaaS stocks�up 60%, or over-performing�IPOs�and more�rumored to come, I?m not sure the world of enterprise software is�that�lacking in spice. And yet, mentioning that you work for an enterprise software company in causal conversation is an instant buzz kill.� Try picking up a girl with that opening.

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